on our way to steal from the largest emitters
Let's steal the environment back
Become an environmental thief yourself. We steal the allowances from the EU ETS which allows the largest polluters to emit 1000 KG of CO2. When you buy one hoodie, we print a badge of destruction on the right shoulder that shows that you destroyed one allowance.
This way we can still take some CO2 out of the air, because less and less trees will do so for us.
FIGHT THE POLLUTION
Regulate the pollution by the most efficient way: INNOVATION!
Innovation will only be possible if we create space for start-ups with smart, sustainable idea's to introduce the markets which are in the hands of the few.
And innovation will only be stimulated when the prices of emitting greenhouse gases rise.